Pre-Fall 2026

Amidst the hallowed grounds of Utah’s famed salt flats, where speed meets style, enduring Purple Label codes embrace a new era of sophisticated ease

Signature Tailoring

Designed with timelessness in mind, the relaxed proportions of this iconic double-breasted silhouette is inspired by Ralph Lauren’s personal tailoring preferences

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The lower button stance is a signature of Mr. Lauren’s own double-breasted suits, which he wears fastened at the bottom button

Everyday Luxury

Carefully considered details and the finest materials transform traditional styles into pieces that never go out of style

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Outerwear

Balancing form and function, the details in this season’s tonal outerwear reflect that same spirit – simple, purposeful, and original

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Outerwear

Balancing form and function, the details in this season’s tonal outerwear reflect that same spirit – simple, purposeful, and original

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Crafted in Italy from Ventile® twill that is densely woven using fine cotton, this driver jacket complements signature tailoring with layered ease

Inspired by field jackets worn in the British countryside, Purple Label’s version of the iconic car coat balances utilitarian purpose and sophisticated style

The Desert Fade

Achieved through a multistep garment-dye process to create a soft, timeworn look, this custom wash technique accentuates the fabric’s natural highs and lows

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The wash process creates a crystalline and frosted surface, resulting in a refined balance of softness and structure

Matching silhouettes create a delicate balance between elegance and ease