Fall/Winter 2025
Mountain Living
Culture
Writers of the Plains
Five writers who turned the Western from pulp fiction into modern epics of tragedy and romance.
Culture
Let Us Now Praise Famous Barns
They dot the landscape, soar above us with stoic majesty, whizz by on the road too fast, and have been a favorite backdrop for a Polo photoshoot since the beginning. Here’s to the timeless wonders of honesty and hard work, charm and rustic character, that remind us who we are.
Women
Mix Masters
Monochrome dressing has long dominated the style conversation—which makes it ripe for a well-considered update. For fall, it’s a palette of grey, tan, and navy, interchangeable in separates that touch on different silhouettes, weights, and textures, blending and balancing the wardrobe staples of both town and country. A tailored jacket or a pair of trousers take on a softer look with a suede coat or a pair of boots, while final touches in layered pops of color, standout handbags, and a well-placed belt show off a polished look that’s still rough around the edges in all the best ways.
People
The Many Amazing Lives of Neil Zarama
This season marks the debut of a special collaboration with one of Native silversmithing’s great new talents, who shares our passion for authenticity and storytelling. The handmade collection includes cuffs, rings, belt buckles, and more, and the man behind it has himself been forged by a life full of adventure and invention.
“Before I had a home in the West, I lived there in my heart.”
Culture
Mile Markers
Once you see the West from the backseat of a station wagon you’ll never be the same again.
Men
East Meets Western
In our first installment of Polo Originals and Friends—a celebration of communities around the world where personal style, cultural heritage, and timeless craftsmanship intersect—we brought together some special friends from Tokyo and invited them to reimagine this season’s collection of hardy tweeds with mountain style.
Women
Ways to Wear It: The Fringe Jacket
At first glance, the fringe jacket is intimidating. Unless your name is Annie Oakley, you might wonder, how can one possibly get away with wearing something so specific, so evocative, so ... fringed?! But a reframing of the Western staple outside of its rustic roots shows that it has extraordinary versatility. Whether dressed with a suit, contrasted with sweatpants, or thrown on for a night out, it’s a staple you can wear like any other leather jacket. Here, three unexpected ways to style it.
Culture
NATURAL WONDERS
With Georgia O’Keeffe’s famed New Mexico hideouts setting the tone, Ralph’s new Canyon Road collection taps into the rugged spirit of American artists, past and present.



