The authentic and timeless world of Ralph Lauren
December 2024

Aspen Style Decoded

Culture, glamour, and a rugged Western sensibility make the Colorado ski town one of a kind. Here’s how to dress for it, Ralph style
There is no shortage of winter getaways to choose from for the holiday pastime of skiing, spa-ing, and snowy cavorting. But none have the singular allure of Aspen. In its 78-year existence as a ski resort, the town in Colorado’s Rocky Mountains has solidified itself as something of an American winter ideal, where culture, glamour, and a rugged Western patina all converge. It also has the best people-watching, evident everywhere from private clubs and swanky hotels to its boisterous après-ski rituals. That’s where Ralph’s style guide comes in, as Aspen is as much about looking the part, both on and off the mountain.
Nº 1

COZY APRÈS-SKI

Whether you’re actually skiing or returning from a spa treatment at The Little Nell, a warm and well-considered ensemble can easily transition from the Aspen Mountain Club back to Ajax Tavern. A hand-knit shawl-collar cardigan with Navajo symbols (created in collaboration with Ralph Lauren artist in residence Naiomi Glasses) makes the statement, with cashmere, suede, and shearling pieces to complete the cozy look
Metal-Accent Leather Belt
CHF 945,00
Cashmere Roll Neck Jumper
CHF 1,150,00
Nº 2

THE DINNER PARTY GOES WEST

The options are plenty but the reservations are few in Aspen, meaning an outfit for a night out also requires some versatility. Wide-leg satin pants with a nubby sleeveless turtleneck hand-embellished with crystals set the tone for a dressed-for-anything evening, while a hand-tooled leather belt and matching handbag add a Western veneer
Nº 3

AROUND TOWN

Aspen’s best runway might just be downtown, where bona fide ski shops and the Aspen Art Museum meet an ever-growing fashion hub (including Ralph’s shop on Cooper Avenue). A warm floor-length shearling coat gets just the right amount of yeehaw with simple Western-inspired ankle boots, a beaded suede Welington bag, and a rodeo-buckle belt
Rodeo-Buckle Vachetta Leather Wide Belt
CHF 1,000,00
Nº 4

NEW YEAR’S EVE

Chances are if you’re in Aspen, you’re not staying in for New Year’s Eve. A celebratory night out requires two things: drama and warmth (it is the mountains, after all), and a long gown fulfills both. Add a pair of long crystal earrings, a metallic bag, and a wide belt in hand-tooled leather (the magic ingredient for Western flair) and you’ll fit in at any one of the Hotel Jerome’s boîtes