The authentic and timeless world of Ralph Lauren
Spring 2026
RL/Men

A Touch of the Purple

Exploring the Purple Label difference in six shirt styles.
By Eric Twardzik
1/6
Down for It
The Pinpoint Oxford
The elevated approach of Purple Label carries over to every style the line produces—even something as seemingly simple as a pinpoint oxford shirt. In this case, it is made with a custom-developed Italian cotton whose 120/2 yarn count is far finer than a typical pinpoint and softened by a proprietary finish that gives it a lived-in texture. The slightly elongated points of its button-down collar achieve that much sought-after perfect roll, a highly desirable detail whether it’s worn open with casual outerwear and denim or with impeccable tailoring and a four-in-hand tie knot.
Kent Handmade Wool-Cashmere Sport Coat
CHF 3,450,00
Automotive Square Sunglasses
CHF 395,00
Silk Four-Pocket Jacket
CHF 4,950,00
Calf-Suede Chelsea Western Boot
CHF 950,00
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Flax of Life
The Linen Shirt
A calling card of Purple Label’s distinctive way of doing things, our 100 percent linen shirt is piece-dyed—meaning that its fabric has been dyed following the weaving process—in order to achieve that uniquely Ralph range of colors. The natural breathability and moisture-wicking qualities of linen coupled with a finishing process that further softens its hand, makes for a casual yet stylish shirt of instant comfort, dressed up or down. Its more structured one-piece collar has the staying power to be worn with a blazer and white denim as part of a polished, off-duty look, yet it’s equally capable of being worn with swim trunks and espadrilles by the pool.
Linen Shirt
CHF 550,00
Kent Hand-Tailored Linen Suit Jacket
CHF 3,250,00
Slim Fit Stretch Twill Trouser
CHF 750,00
Relaxed Fit Silk-Linen Jumper
CHF 1,750,00
Linen Shirt
CHF 550,00
Triple-Wrap Leather Mallet Bracelet
CHF 290,00
Purple Reign
A Brief History of Purple Label
In 1995, just as the rest of the world was going more casual, Ralph launched Purple Label as a new vision of what the highest level of American luxury and craftsmanship could be—one still rooted in heritage, with Savile Row suiting and the Golden Age of Hollywood serving as particular inspirations, yet more sleek and modern with structured, tailored cuts and a more refined and paired-back color palette. Here was the wardrobe he himself now wanted to wear. Just as important as those references and aesthetic differentiations was Purple Label’s unyielding commitment to the highest level of craftsmanship and materials. From suiting to shirting, almost every fabric is custom-developed expressly for the line and often benefit from proprietary finishes and washes that make them even further unique. Subtle distinctions, from shirts with finer needle counts to suiting with hand-finished shoulders and hand-sewn buttonholes elevate Purple Label pieces to a deeper level of sophistication. This is particularly true for its shirting range, whether it’s a workhorse pinpoint oxford, a rugged yet refined take on a denim Western shirt, or even a seemingly simple camp shirt made with a fine mix of tussah silk and linen. For more on the Purple Label difference, follow as we explore these six shirts that run the gamut from the office to poolside and back.
3/6
In the Wash
The Chambray Shirt
A true study in versatility, Purple Label’s washed chambray shirt is made from an indigo chambray fabric woven in Japan and then washed to achieve a perfectly aged color and sumptuous hand. While those qualities make it more casual, its soft Astor collar—a refined, spread style borrowed from our dress shirts—means that it can be worn just as easily with a tie and a double-breasted blazer as it can a flight jacket and a pair of Chelsea boots.
Washed Chambray Shirt
CHF 550,00
Crewneck Cashmere Jumper
CHF 1,150,00
Gregory Hand-Tailored Wool Serge Blazer
CHF 2,750,00
Washed Chambray Shirt
CHF 550,00
Slim Fit Stretch Twill Trouser
CHF 750,00
4/6
Go West
The Western Shirt
This rugged icon of timeless, American style, becomes more refined—yet no less authentic—in its Purple Label iteration. Made with a luxurious, breathable blend of cotton and linen, and finished with a hand-sewn sterling silver button at the neck, this is a shirt worthy of the saddle or the C-suite. Double-down on its heritage (and fabric) with light washed jeans and an alligator Western belt, or wear it below a sand-colored flannel suit to blend the formal and the casual like a natural.
Cotton-Linen Denim Western Shirt
CHF 950,00
Caiman Western Belt
CHF 3,450,00
Suede-Front Cashmere Cardigan
CHF 2,950,00
Straight Fit Jean
CHF 950,00
Automotive Round Sunglasses
CHF 395,00
Kent Hand-Tailored Wool Flannel Jacket
CHF 3,750,00
Cotton-Linen Denim Western Shirt
CHF 950,00
Gregory Hand-Tailored Wool Suit Trouser
CHF 850,00
5/6
Notes on Camp
The Camp Shirt
Among the most casual of summer styles benefits from distinctions like a silk-and-linen fabric milled in Italy that combines lightweight ease with a beautiful drape. While its boxier cut and square hem look good when worn casually above matching drawstring shorts and woven leather sandals, it’s long enough to be tucked in when you need to follow club rules.
Silk-Linen Camp Shirt
CHF 550,00
42 MM Aged Steel Watch
CHF 3,700,00
Silk-Linen Drawstring Short
CHF 500,00
Suede-Front Cashmere Cardigan
CHF 2,950,00
Silk-Linen Camp Shirt
CHF 550,00
Gregory Hand-Tailored Silk-Linen Trouser
CHF 750,00
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Take the Over
The Overshirt
Made with lightweight, supple suede with a fluid hand, the overshirt is a testament to Purple Label’s exceptional attention to fine detail. Think of it as a more casual—yet no less elegant—sub for the blue blazer, which can be worn as a layer on top of everything from white denim and a cashmere crewneck sweater to chino shorts and striped cotton T-shirts.
Suede Overshirt
CHF 3,450,00
Crewneck Cashmere Jumper
CHF 1,150,00
Slim Fit Stretch Twill Trouser
CHF 750,00
Burnished Calfskin Fisherman Sandal
CHF 950,00
Suede Overshirt
CHF 3,450,00
Relaxed Fit Hand-Tailored Chino Shorts
CHF 700,00
Eric Twardzik is a writer with a deep reverence for things that get better with age, from tweed jackets to single-malt Scotch. He has contributed to titles including GQ, Esquire, and Condé Nast Traveler and serves as deputy editor of Wm Brown magazine. He lives in New England with his family and owns too many ties.
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