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The authentic and timeless world of Ralph Lauren

May 2025

RL/Men

Summer Adventures

Familiar or exotic, this summer’s best journeys have an air of the unexpected, paired with the season’s colors, textures, and silhouettes

HAMPTONS BOHEMIAN

The East End of Long Island may be known for its beachside glitz, gleaming new mansions, and sleek soirees, but behind the manicured hedges, along a hidden coastline, inside obscured studios and gritty beach shacks, a cohort of artists, writers, surfers, and old-school bon vivants add an unconventional, multidimensional sensibility to the area. Sartorially speaking, that translates to airy knits, sun-washed stripes, nautical hints, and beachy textures in the form of woven espadrilles and raffia totes. Summertime tailoring comes in the form of a soft-shouldered, lightweight jacket made of a silk-and-linen blend that looks just as good tousled by an ocean breeze as it does pressed and ready for the evening.

Leather-Trim Handwoven Indigo Tote

CHF 790,00 CHF 395,00

Hadley Hand-Tailored Silk-Linen Jacket

CHF 2,450,00

Indigo Denim Utility Cap

CHF 170,00

ÎLE DE RÉ’S LA VIE MARITIME

Beachy, windswept, and unassuming, Île de Ré is often seen as the antidote to the French Riviera. The beaches are sandy, the climate is mild, and the west coast sunsets are superior to the other side of the country. About two hours north of Bordeaux, a single bridge connects the island to the mainland, and the controlled access keeps Île de Ré quiet. So does its focus on bicycle culture, with more than 60 miles of bike paths snaking around the salt marshes and oyster huts that populate the island. Be prepared to shuck your own and bring along a bag that can hold an impromptu picnic and a bottle of Pineau, plus nautical separates that are ready for the ride.

Washed Chambray Shirt

CHF 550,00

Bailey Box

CHF 525,00

CAMARGUE ON HORSEBACK

Perhaps best known for its salt, the coastal region in southern France is one-part southern bayou and another part rugged horse country. Located between the Mediterranean and the two arms of the Rhône River delta, Camargue is perpetually flooded, which means horseback is the best and only way to properly see the region, which sees more than 400 different bird species migrate through it. Western denim shirts, a concho belt, hand-lasted suede boots, and striped neckerchiefs are ready for the ride, while a foundation of white garments in sumptuous but sturdy fabrics come in handy when harvesting your own fleur de sel at Salins d’Aigues-Mortes.

Hadley Hand-Tailored Silk-Linen Jacket

CHF 2,450,00

Leather Cast Concho Belt

CHF 2,150,00

Waffle-Knit Henley Shirt

CHF 165,00

Plainview Roughout Suede Boot

CHF 1,600,00

Gregory Hand-Tailored Wool Trouser

CHF 850,00 CHF 425,00

SANDSWEPT OMAN

The Rub’ al Khali, or Empty Quarter, is a stretch of desert that covers more than 250,000 square miles of the southern third of the Arabian Peninsula. It is the defining landmark of Oman, and its serene views are what brings most travelers to the country. But Oman also has its capital, Muscat, with its 16th-century Portuguese buildings. Among the country’s Hajar Mountains, resorts like the Six Senses Zighy Bay and the St. Regis Al Mouj Muscat have popped up, offering literal oases amongst rugged, unspoiled landscapes straight out of The Arabian Nights. Pack a safari-inspired bomber jacket, warm layers for desert nights, and durable leather accessories for the journey.

Waffle-Knit Henley Shirt

CHF 165,00

Sportsman Braided Leather Belt

CHF 550,00

TANGIER REFINED

Marrakech might be Morocco’s more well-known destination, but Tangier has recently become a new hot spot in the North African country, especially with the opening of museums like the Villa Harris and the Tangier Museum of Contemporary Art, plus hotels such as the Fairmont Tazi Palace and the St. Regis La Bahia Blanca Resort in nearby Tamuda Bay. Those missing the Jardin Majorelle experience in Marrakech can get an even more intimate look at Yves Saint Laurent’s Moroccan life with a stay at Villa Mabrouka, the designer’s private sanctuary, which opened as a 12-room hotel in 2023. Rich olive and brown hues, nuanced paisley prints, and a mix of textures blend in with the city’s subtle allure.