For nearly 60 years, Ralph Lauren’s design ethos has been inspired by the beautiful interconnection of history, arts, crafts, and cultures that make up the fabric of America and the world around us. Design With Intent is about ensuring the products we create and the stories we tell are authentic expressions of heritage. This means putting cultural inclusivity at the centre of our design process and brand storytelling efforts – collaborating with the communities that inspire us and opening the aperture around our design inspirations
“Heritage and tradition are at the centre of everything I love – things that encompass both beauty and utility, that are uncontrived and personal, and that are passed down for generations. Bringing the most authentic expression of heritage craft to life means working with those who have created and sustained these timeless traditions for centuries and sharing their stories with the world.” – Ralph Lauren
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Path 4

Artist in Residence

A first-of-its-kind model for mutually beneficial cultural collaborations, this programme invites artisans practicing traditional craft to participate in an immersive product collaboration with our creative teams

Authentic Makers

This programme invites artisans to create a product collaboration with Ralph Lauren’s creative teams and manufacture the items within the collaboration using traditional techniques
Chiricahua Apache Nation

Neil Zarama

Silversmith & Artist
Diné (Navajo)

Lyndon Tsosie

Silversmith & Artist
Diné (Navajo)

Ernest and Readda Begay

Silversmiths & Jewellers
Diné (Navajo)

Lee and Matthew Charley

Silversmiths & Jewellers
Culture

As Timeless as Turquoise: Jewellry and Legacy in the Southwest

Diné (Navajo) | San Felipe Pueblo & Zuni Pueblo

Leon and Valerie Martinez

Silversmiths & Jewellers
Diné (Navajo)

Jimmy Begay Jr.

Silversmith & Artist
Culture

The RL Q+A: Jimmy Begay Jr.

Tohono O’odham

Ishi Glinsky

Artist
Tohono O’odham

Ishi Glinsky

Artist

Inclusive Storytelling

We are opening the aperture around our design sensibilities to ensure the products we make and the stories we tell authentically reflect the communities around us

Community Partnerships & Impact

We’re proud to partner with many community-based organisations as part of our Design With Intent efforts through both direct donations from our company and, for our Artist in Residence collaborations, via a percentage of the purchase price from products sold.* Our community partners include:

Our commitments

We are committed to continuing this work – taking meaningful steps to embed cultural inclusivity into how we design, make, and market our products
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Crafted to endure

Committed to craftsmanship and timeless style, Ralph Lauren aims to produce with thoughtfulness, beauty, and care, so the products created can live on and live again
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